What are ChatGPT Ads?
Sponsored placements shown below ChatGPT's answers, clearly labelled, to people on the Free and Go plans when what they are asking about is relevant to your business. Never on the paid tiers and never inside the answer itself. When someone asks ChatGPT which solar installer, clinic or accountant to use, your business can be the one they see. They are bought through OpenAI's Ads Manager (Beta). We run ChatGPT Ads for businesses in the US, Canada, the UK, Australia and New Zealand.
Are people really using ChatGPT to choose who to buy from?
Yes. OpenAI reports 1 billion people use ChatGPT every week (OpenAI, August 2026). In the US, 44% of adults report using ChatGPT (Pew Research Center, June 2026).In Australia, Telsyte estimates 13.8 million people used ChatGPT in the past year (June 2026).In the UK, ChatGPT's monthly audience reached 16 million (UKOM / Ipsos iris via IAB UK, Sept 2025).In Canada, 56% of people have tried ChatGPT (Attest, Feb 2025). A growing share of "who should I use for this" questions now start in a chat rather than a search box. Most businesses have no one who has ever run a ChatGPT campaign, which is why we are launching now.
How is this different from Google Ads?
Google Ads puts you in a list of ten blue links against a keyword. ChatGPT Ads puts you alongside an answer, against the question someone actually asked, matched by context hints rather than keyword bidding. There are fewer advertisers, the conversation tells us far more about intent than a keyword does, and the person has usually not seen five competitors first. It is also new, which means lower competition now and a need for careful measurement.
What does it cost, and how much do I need to spend on ads?
Management starts at US$499 a month (Starter) and US$899 a month (Growth). Setup is normally US$990 and your custom funnel build is normally US$490; both are free when you start on a 3-month plan, and hosting & maintenance of the funnel is included in the plan. Media spend is separate, paid by you directly to OpenAI, and we never mark it up. OpenAI's minimum daily campaign budget is $25 (US$25 in the United States, A$25 in Australia, £15 in the UK) and its recommended starting bid for click campaigns is US$3 to $5; we suggest starting around US$1,000 to US$2,000 a month on Starter, and we will tell you on the call if your budget is too small to read results from.
Do you take a cut of my ad spend, and who owns the account?
No cut. Not a percentage, not a margin, not a platform fee. Your spend goes from your card to OpenAI through your own account. Our fee is the management fee, and that is all. And you own the account: you create it in your business name (we are on the call with you), you pass OpenAI's business verification, and you invite us as a user. If you ever leave, you keep the account, the history and the data.
Which countries do you work in?
Yes. We run ChatGPT Ads for businesses in the US, Canada, the UK, Australia and New Zealand. We work inside your own OpenAI Ads Manager as an invited user, your funnel is hosted by us wherever you are, reports come by email and in your dashboard, and calls are booked to suit your time zone.
How fast can I be live, and how do I see what is happening?
Within 5 business days of your OpenAI business verification being approved and us having access to your site. If we miss that, your first month of management is free. Verification itself is OpenAI's process and OpenAI's timeline (third parties report 2 to 12 days; OpenAI says it cannot expedite), and we walk you through it on day one so it does not hold things up. From day one you have a NitroSites login with your Nitro Ads dashboard: campaign status, spend, impressions, clicks and leads, a feed of every change we make (also emailed to you), your monthly reports, a "request a change" helpdesk, and your plan settings.
Can you guarantee leads?
No, and you should be wary of anyone who does on a platform this new. What we guarantee is what we control: a proper setup, honest reporting, real optimisation, live within 5 business days of verification and access or your first month free, and a straight recommendation at 90 days to scale, hold or pause.
Can I cancel? What is the catch on free setup?
Cancel any time from your dashboard. No notice period, no exit fee. We waive two things when you start on a 3-month plan: the US$990 setup and the US$490 custom funnel build. That minimum exists because 90 days is the shortest honest test of a new channel. Cancel earlier and we bill the US$990 setup only, never the funnel build, and that is the only condition. No other lock-in.
What happens to my funnel if I stop?
The honest answer, so nothing surprises you later. Your funnel is part of your Nitro Ads plan rather than something you buy from us, and it runs on our NitroBlade infrastructure. You do not own it and it cannot be moved to another host, so if your Nitro Ads plan stops, the funnel is switched off and comes down with it. What is yours stays yours: you own your OpenAI Ads Manager account, your campaign history and conversion data, and every lead the funnel has already captured. If you want to keep the page, there is a clean way to do it. We move it onto a standard NitroSites website plan from
US$99 a month (that is
Nitro Care, already on our pricing page) and it stays live for as long as you keep that plan. Tell your campaign manager before you cancel and we will set it up. The 3-month minimum on the free setup is separate and unchanged: cancel inside it and we bill the
US$990 setup, never the funnel build.
Is this run by AI or by people?
Both, and the split matters. A named human, trained on ChatGPT Ads, runs your account and is accountable for your campaign and your relationship. You own the account; they manage it. That person approves every change before it goes near your campaign, writes your 90-day recommendation, and is the one who phones you. Behind them, NyXi, our AI Operations Manager, leads a fleet of specialist AI agents covering research, ad creative, tracking and measurement, funnel build, automated browser testing and content. The agents do the volume work; the human decides and is accountable. No campaign is ever left to run itself. If you want evidence of what the fleet can do, this service, the page you are reading, its ad creative, its conversion tracking and our launch article were built and shipped in a single day.
Is my industry allowed, and do you cover my country?
Two checks, and we do both on the first call before you pay anything. Country first: We run ChatGPT Ads for businesses in the US, Canada, the UK, Australia and New Zealand. Your Ads Manager account is tied to the country your business is registered in, so that is the one that counts; if you are registered outside those five, tell us anyway and we will let you know when we open there. Category second: not every category can advertise yet. Under OpenAI's current ad policies the allowed categories centre on consumer goods, local services, travel, entertainment, education and digital products. Financial, health and legal services are restricted and mostly limited to the United States on a case-by-case basis, and gambling, alcohol and tobacco, adult, dating, political and recreational-drug advertising are not allowed. If your category cannot run yet, we tell you so.
Do I need a website?
No. We build you a standalone funnel page for the offer in your ad and host it in your plan, so a business with no website at all can run a campaign with us from day one. If you do have a website, keep it: the funnel is a separate page on purpose, built for one offer rather than for everyone, and it can link across to your site.
Can you send the ads to my existing website?
No, and that is deliberate. Every campaign we run lands on a funnel we build and host for your offer, so we control speed, tracking and the page the ad promises. Your existing website stays exactly as it is; the funnel can link to it.
What do I need to start?
Less than you think, because the page is ours to build. You need your business registration details (your EIN or state registration in the USyour ABN in Australiayour company number in the UKyour business number in Canadayour NZBN in New Zealand, or the local equivalent), a payment method for OpenAI, the offer you want to lead with, and about 30 minutes with us on a call. No website required.