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2 articles

Laptop showing a simplified account setup form beside a business card and a key

Set up your ChatGPT Ads account and invite your agency (step by step)

OpenAI requires the business to own its Ads Manager account, so this is the one job your agency cannot do for you. Six screens, about 20 minutes, with the three settings that can never be changed.

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Laptop with a glowing, abstract campaign dashboard

How ChatGPT Ads work (and how conversion tracking works)

A plain-English explainer: who sees ChatGPT ads, how OpenAI picks them, what you pay, and how the OpenAI Pixel and Conversions API attribute leads.

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