What on-page SEO is, and what it cannot do
On-page SEO is everything you can change on a single page. It is worth doing, and it cannot fix a bad offer, manufacture authority or replace links.
seo
Learn
How links rot when a URL changes
A URL is a promise. Change it without a redirect and the bookmark fails, the inbound link dies, and your ranking points at an address that no longer answers.
seo
Why small business websites get hacked
Almost no small business site is hacked by someone who chose it. It is found by a script looking for one weakness. Here is what a stranger can see.
security
What an SSL certificate actually does
A certificate proves your server is allowed to answer for your domain and encrypts the connection. That is all it does, and both jobs stop the day it expires.
hosting
Universal Analytics: why it is dead and safe to remove
Universal Analytics stopped collecting data on 1 July 2023 for standard properties and 1 July 2024 for Analytics 360. A UA- tag on your site records nothing.
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TikTok Pixel explained: what it tracks and how to check
What the TikTok Pixel does, why its pixel code is letters and numbers rather than digits, how TikTok's own event names differ from every other platform, and how to check yours is installed properly.
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Schema.org structured data (JSON-LD) explained
Structured data describes your page to search engines in a format they can read exactly. It sends nothing to any tracking account, it has no ID.
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StackAdapt pixel explained: programmatic retargeting
What the StackAdapt universal pixel is, why it usually arrives through a media agency rather than from your own team, what its opaque pixel ID identifies.
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Snapchat Pixel explained: what it tracks on your site
What the Snap Pixel is, why its ID is a long UUID, the upper case event names Snapchat expects, how the Conversions API fits in, and what to do about a pixel left over from a finished campaign.
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Reddit Pixel explained: conversion tracking for Reddit ads
What the Reddit Pixel is, why its ID starts with t2_ and is really your ad account ID, the event names Reddit expects, how the Conversions API deduplicates.
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