9 articles
What the TikTok Pixel does, why its pixel code is letters and numbers rather than digits, how TikTok's own event names differ from every other platform, and how to check yours is installed properly.
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What the Snap Pixel is, why its ID is a long UUID, the upper case event names Snapchat expects, how the Conversions API fits in, and what to do about a pixel left over from a finished campaign.
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What the Reddit Pixel is, why its ID starts with t2_ and is really your ad account ID, the event names Reddit expects, how the Conversions API deduplicates.
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What the Pinterest Tag does, what its numeric tag ID identifies, why its event names are all lower case, and how to tell it apart from claiming your website or Rich Pins.
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What the Meta Pixel does, what its 15 or 16 digit ID identifies, how standard events and the Conversions API fit together, and how to tell whether yours is installed once or twice.
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What the LinkedIn Insight Tag does, what the partner ID identifies, why the code contains no event names at all, and how to check the tag on your own site.
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What a Google Ads conversion tag does, how the AW-XXXXXXXXX conversion ID and the conversion label work together, why it needs the Conversion Linker.
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Floodlight is Google's conversion tracking for Campaign Manager 360 and Display & Video 360. What Counter and Sales tags do, what the advertiser ID and the cat and type strings mean.
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What the Microsoft Advertising UET tag does, what the numeric tag ID identifies, why one tag can serve every conversion goal you will ever create, and how to check yours is installed.
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