#analytics

5 articles

Old analogue meter with a cracked face, stopped, on a dark bench

Universal Analytics: why it is dead and safe to remove

Universal Analytics stopped collecting data on 1 July 2023 for standard properties and 1 July 2024 for Analytics 360. A UA- tag on your site records nothing.

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Google Analytics 4 explained: the G- measurement ID

What Google Analytics 4 is, what a G-XXXXXXXXXX measurement ID identifies, how the Google tag and GA4 event tags differ, and how to tell if yours is set up correctly.

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Cloudflare Web Analytics: the tag you never added

Why a Cloudflare beacon appears on your site when nobody put it there, what it does and does not collect, where the setting lives.

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Ledger pulled halfway from a dark bookshelf

Ahrefs Web Analytics explained: cookieless traffic data

Ahrefs Web Analytics is a free, cookieless analytics script that reports traffic, top pages and referrers. What the data-key identifies, what cookieless costs you in reporting.

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What is Google Tag Manager?

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