Universal Analytics: why it is dead and safe to remove
Universal Analytics stopped collecting data on 1 July 2023 for standard properties and 1 July 2024 for Analytics 360. A UA- tag on your site records nothing.
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#ga4
4 articles
The Google tag (gtag.js) explained: G-, AW- and GT- IDs
The Google tag is the single snippet that feeds GA4, Google Ads and other Google products. Here is what G-, AW- and GT- IDs mean, and how to tell whether yours is installed once or twice.
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Google Analytics 4 explained: the G- measurement ID
What Google Analytics 4 is, what a G-XXXXXXXXXX measurement ID identifies, how the Google tag and GA4 event tags differ, and how to tell if yours is set up correctly.
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Form submission event listeners explained
Enquiries in your inbox but zero form conversions in GA4 is the most common measurement fault there is. The missing piece is usually a form submission event listener.
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