Google Ads conversion tracking: AW- IDs and labels
What a Google Ads conversion tag does, how the AW-XXXXXXXXX conversion ID and the conversion label work together, why it needs the Conversion Linker.
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What a Google Ads conversion tag does, how the AW-XXXXXXXXX conversion ID and the conversion label work together, why it needs the Conversion Linker.
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The Conversion Linker has no tracking ID, no dashboard and no reports, and without it your Google Ads conversions stop being attributed to the clicks that produced them.
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