#google tag manager

3 articles

GTM containers explained: what GTM-XXXXXXX means

How to read a GTM-XXXXXXX container in a scan result: what the ID identifies, why the published version is the only one you can see, what the noscript pair is for.

GTM Custom Template tags: what a gallery template is

Custom Template tags come from the Google Tag Manager community gallery. In the published container they show as an opaque internal name, which is why the vendor is not obvious.

Custom HTML tags in GTM: what is actually in them

A Custom HTML tag is hand written code pasted into Google Tag Manager. It can be a pixel with no official template, a vendor script, or something nobody remembers adding. How to find out which.