Posts tagged "zero-click search"

Column chart showing the share of US Google searches ending without a click rising from around 45% in 2016 to 68% in early 2026

68% of Google searches now end without a click

Two in three US Google searches now end with no click on anything. Here is the verified data, what it means for a small business, and what still brings customers in.

7 August 2026 · AI search

#zero-click search

68% of Google searches now end without a click