Pinterest Tag explained: conversion tracking for Pinterest
What the Pinterest Tag does, what its numeric tag ID identifies, why its event names are all lower case, and how to tell it apart from claiming your website or Rich Pins.
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Microsoft Clarity explained: free heatmaps and replays
Microsoft Clarity records how people actually use your pages: heatmaps, session replays, rage clicks and dead clicks. What the project ID identifies, how it pairs with GA4.
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Meta Pixel explained: what it is and how to check it
What the Meta Pixel does, what its 15 or 16 digit ID identifies, how standard events and the Conversions API fit together, and how to tell whether yours is installed once or twice.
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LinkedIn Insight Tag explained: what it does on your site
What the LinkedIn Insight Tag does, what the partner ID identifies, why the code contains no event names at all, and how to check the tag on your own site.
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Hotjar explained: heatmaps, recordings and surveys
Hotjar shows how and why people use your site: click and scroll heatmaps, session recordings, on-site surveys and feedback widgets.
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GTM containers explained: what GTM-XXXXXXX means
How to read a GTM-XXXXXXX container in a scan result: what the ID identifies, why the published version is the only one you can see, what the noscript pair is for.
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The Google tag (gtag.js) explained: G-, AW- and GT- IDs
The Google tag is the single snippet that feeds GA4, Google Ads and other Google products. Here is what G-, AW- and GT- IDs mean, and how to tell whether yours is installed once or twice.
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Google Ads conversion tracking: AW- IDs and labels
What a Google Ads conversion tag does, how the AW-XXXXXXXXX conversion ID and the conversion label work together, why it needs the Conversion Linker.
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Google Analytics 4 explained: the G- measurement ID
What Google Analytics 4 is, what a G-XXXXXXXXXX measurement ID identifies, how the Google tag and GA4 event tags differ, and how to tell if yours is set up correctly.
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Form submission event listeners explained
Enquiries in your inbox but zero form conversions in GA4 is the most common measurement fault there is. The missing piece is usually a form submission event listener.
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