Hotjar explained: heatmaps, recordings and surveys
Hotjar shows how and why people use your site: click and scroll heatmaps, session recordings, on-site surveys and feedback widgets.
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Learn — page 2
GTM containers explained: what GTM-XXXXXXX means
How to read a GTM-XXXXXXX container in a scan result: what the ID identifies, why the published version is the only one you can see, what the noscript pair is for.
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The Google tag (gtag.js) explained: G-, AW- and GT- IDs
The Google tag is the single snippet that feeds GA4, Google Ads and other Google products. Here is what G-, AW- and GT- IDs mean, and how to tell whether yours is installed once or twice.
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Google Ads conversion tracking: AW- IDs and labels
What a Google Ads conversion tag does, how the AW-XXXXXXXXX conversion ID and the conversion label work together, why it needs the Conversion Linker.
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Google Analytics 4 explained: the G- measurement ID
What Google Analytics 4 is, what a G-XXXXXXXXXX measurement ID identifies, how the Google tag and GA4 event tags differ, and how to tell if yours is set up correctly.
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Form submission event listeners explained
Enquiries in your inbox but zero form conversions in GA4 is the most common measurement fault there is. The missing piece is usually a form submission event listener.
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Floodlight tags explained (Campaign Manager 360, DV360)
Floodlight is Google's conversion tracking for Campaign Manager 360 and Display & Video 360. What Counter and Sales tags do, what the advertiser ID and the cat and type strings mean.
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GTM Custom Template tags: what a gallery template is
Custom Template tags come from the Google Tag Manager community gallery. In the published container they show as an opaque internal name, which is why the vendor is not obvious.
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Custom HTML tags in GTM: what is actually in them
A Custom HTML tag is hand written code pasted into Google Tag Manager. It can be a pixel with no official template, a vendor script, or something nobody remembers adding. How to find out which.
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Conversion Linker explained: the tag with no ID
The Conversion Linker has no tracking ID, no dashboard and no reports, and without it your Google Ads conversions stop being attributed to the clicks that produced them.
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