Learn — page 3

Floodlight tags explained (Campaign Manager 360, DV360)

Floodlight is Google's conversion tracking for Campaign Manager 360 and Display & Video 360. What Counter and Sales tags do, what the advertiser ID and the cat and type strings mean.

tags

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GTM Custom Template tags: what a gallery template is

Custom Template tags come from the Google Tag Manager community gallery. In the published container they show as an opaque internal name, which is why the vendor is not obvious.

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Soldering iron in a stand with a wisp of smoke

Custom HTML tags in GTM: what is actually in them

A Custom HTML tag is hand written code pasted into Google Tag Manager. It can be a pixel with no official template, a vendor script, or something nobody remembers adding. How to find out which.

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Two chains joined by a brass link, macro

Conversion Linker explained: the tag with no ID

The Conversion Linker has no tracking ID, no dashboard and no reports, and without it your Google Ads conversions stop being attributed to the clicks that produced them.

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Cloudflare Web Analytics: the tag you never added

Why a Cloudflare beacon appears on your site when nobody put it there, what it does and does not collect, where the setting lives.

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Microsoft UET tag explained: Bing Ads conversion tracking

What the Microsoft Advertising UET tag does, what the numeric tag ID identifies, why one tag can serve every conversion goal you will ever create, and how to check yours is installed.

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Ahrefs Web Analytics explained: cookieless traffic data

Ahrefs Web Analytics is a free, cookieless analytics script that reports traffic, top pages and referrers. What the data-key identifies, what cookieless costs you in reporting.

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Laptop with a glowing, abstract campaign dashboard

How ChatGPT Ads work (and how conversion tracking works)

A plain-English explainer: who sees ChatGPT ads, how OpenAI picks them, what you pay, and how the OpenAI Pixel and Conversions API attribute leads.

advertising

Single cargo container in a night yard under one lamp

What is a Docker container? A visual explainer for website owners

An interactive, narrated explainer: what a Docker container actually is, how it differs from classic hosting and virtual machines, and when it is the right choice for a website.

hosting

What is Google Tag Manager?

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